Graveyard is priced to replace the cost of spending a year building a company someone already killed. The free tier tells you what failed. The paid tiers tell you why, and what's still open.
The Revival Score plus the Angle Still Open section is the output of research that would cost an indie founder two to four hours to reproduce per company. At $19/mo you break even after one useful read. $9 would lose that framing and attract readers who were never going to build anything.
The free tier is the trial. Every week a different full autopsy is free, including its PRO sections. If it doesn't make you want the next one, don't subscribe.
A Deep Dive is a one-off $99 research package on a specific dead company that isn't in our archive yet. You request it, we turn it around in 48 hours, you get a full PRO-tier autopsy on that company specifically. Think of it as pay-per-insight rather than subscription.