Graveyard is a content product that competes with blog posts written by other founders. The only durable edge is transparency about how each score is produced and where it could be wrong.
Every autopsy draws on a fixed set of primary sources:
We do not use Crunchbase Pro, LinkedIn Phantombuster, or any paid database in the free and Pro tiers — those cost is passed on only at the Founder/Scout levels. The baseline product is buildable on public data.
The score is the weighted sum of five factors, each rated 0-10:
Weighted sum, rounded to one decimal. Interpretation bands:
Every entry carries one of three badges:
If the autopsy you care about is marked Seed, you can order a $99 Deep Dive and we'll upgrade it inside 48 hours. That constraint is part of the product, not a shame.
Graveyard is not a predictive model. The Revival Score does not tell you whether a specific company you build will succeed. It tells you whether the category has been re-opened by outside forces (new tech, new distribution, new regulation) since the original company died.
We do not scrape founders' personal data beyond what is already public, and we do not publish material that could ground a defamation claim. If you are a founder who has appeared in Graveyard and want a page corrected or removed, email us and we'll respond within 24 hours.